Mode of Innovative Design to Product Transformation of College Students

Abstract

Since Premier Li Keqiang proposed the concept of “mass entrepreneurship and innovation” in 2014, innovation and entrepreneurship have become a force that cannot be ignored in economic development. “Made in China 2025” proposes to comprehensively upgrade and develop China’s manufacturing industry, which is undoubtedly inseparable from the deep integration of innovative design. The “China Good Design Award” came into being in this entrepreneurial and innovative environment. Company, research unit and individual’s independent innovation ability have received unprecedented attention. Among them, industrial design students have many innovative ideas and design creations, and much of them can be productized and put into the market. However, those high-quality innovations and designs don’t have a chance to face the market. Many excellent innovations that could be used as venture capital and help the country’s “double innovation” policy get lost, it is a great lost for the country, the unit and the individual. The new trend of economic development— “Internet +” has also brought new possibilities and ways for “double innovation”. Therefore, in such a vigorous environment, I hope to make full use of the existing conditions to find a way that can help college students to put their industrial innovative design products into market.