Abstract

What are the profiles of both users and non-users of car sharing in European cities regarding their travel patterns and psychological aspects? Two subsamples (1519 users and 3695 non-users of car sharing) participated in a survey, translated into seven languages, with 36 questions regarding attitudes towards car sharing, the environment, political orientation, personal norms, frequency of use of different transport modes and transport mode choice for different travel purposes. Through a hierarchical cluster analysis, five distinct mobility styles were identified, with no a priori restriction of the number of clusters. The mobility styles were further characterised by sociodemographic variables and by the motives for making use of car sharing. This paper discusses the implications of research based decision-making and urban planning in a way that guarantees long-term human and environmental security.

Highlights

  • Many cities have adopted targets to foster more sustainable mobility

  • This study proposes to give an holistic contribution for the research in transportation, which includes an overview of the relevant studies in transport behaviour research, the measurement of psychological variables along with sociodemographic variables to characterize segments of users and non-users of car sharing, and a discussion about the impact of car sharing services to sustainability and its relevance to transport research

  • 5 Conclusions The five segments of users and non-users of car sharing shows how those groups of society differs regarding psychological and behavioural aspects. This kind of segmentation is a valuable source of knowledge for tailored communications efforts

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Summary

Introduction

Many cities have adopted targets to foster more sustainable mobility. The concept of sustainability has gained more and more visibility, especially after the United Nations (UN) launched their Sustainable Development Goals (SDGs) program. The SDGs aim to achieve sustainability through economic growth, social inclusion, environmental sustainability and good governance [55]. Within this perspective, sustainability should be understood holistically, by addressing societal growth without compromising future generations’ needs [35]. A part of cities’ efforts is to alter transport behaviour to more multimodal alternatives and to promote smart solutions to reduce private car use [18]. Among the proposed solutions for new transport systems is the notion of car sharing

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