Mobile Technology: Opportunity for Entrepreneurship

Abstract

The recent extraordinary growth of smart phones and tablets gives rise to the mobile application market. It opens up opportunity for new type of entrepreneurs to tap into the fast-growing mobile application market, bypassing the incumbent operators and requiring minimal capitals. Therefore, focus should be given to promoting these mobile entrepreneurs in order to change Thailand from a `consumer' to a `producer' of ICT technologies. This paper reviews recent trends on mobile technology in the mobile ecosystem and mobile application market. It then identifies emerging opportunity for business entrepreneurs. Furthermore, the measures being implemented by Mobile Technology for Thailand ( $$\text{ MT}^{2})$$ , an alliance from government, business and education sectors for promotion of mobile application industry, are explained. Specifically, it consists of human resource development, entrepreneur incubation and marketing support. It is expected that by focusing on inspiring a new generation of mobile application developers into entrepreneurship, incubating them into successful business and promoting their mobile app to the world market, Thailand could become a regional hub for mobile application industry in the near future.