Abstract

There is a huge number of types of mobile applications that differ in various ways. Although the information is spreading fairly rapidly nowadays, there is still insufficient interaction between countries in the field of education and research. Implementation of educational mobile applications will allow establishing close relationships between educational organizations and their structural units. The purpose of the study is to assess the state of the mobile application market to determine the relevance of new educational applications in educational communication and people socialization. The following objectives are set: to analyze the trends and dynamics of the global and domestic mobile application market; to explore the developmental peculiarities of the educational mobile application market; to assess the possibilities for the implementation and operation of a new mobile application for the development of the educational system and its integration into the world space. The information base for the study was taken from the research on the mobile application market according to the Federal State Statistics Service, reports by App Annie, Tadviser. The article analyzes the current situation in the global and domestic mobile application market, highlights several types of mobile applications that are in greatest demand, and describes the main segments of the educational mobile market. The paper concludes that the most important players in the market of educational mobile applications are the United States, Japan, China, and Germany. The mobile apps market is developing, and the share of educational mobile applications in the market will only increase in the future.

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