MOBILE TECHNOLOGY ADOPTION AND ITS DIRECTION TOWARD A FUTURE CAREER IN BROADCASTING AND JOURNALISM AS A SOLO BROADCAST JOURNALIST

Abstract

This paper aims to delve into the adoption of mobile technology among the university's young generation majoring in broadcasting and journalism. Further discussion will translate the mobile adoption and its direction toward the future of solo broadcasting journalism in Malaysia, respectively among them. During the pandemic covid 19, people have adapted to tremendous changes in their everyday lives. Since then, the Internet of Things and digitalisation have become new norms since they must access everything from home. In other words, technology has become essential to everyone despite their age, gender, or location. Almost everyone can broadcast and become a journalist, as long as they know and have skills in using various technologies ranging from email to web blogs to digital videos to mobile technologies to social media. In line with this modernisation, the solo broadcast journalist has also been identified as an active mobile device user to fulfil their job preference. Solo broadcasting journalism has become essential in the world of broadcast and journalism. A person who wants to work in this convergence field must have the ability and knowledge to handle all mobile technology devices alone when they have to do fieldwork. However, ability and knowledge are not the main points; other factors can motivate a person to learn and become a solo journalist. Therefore, this research explores the factors influencing the desire to use mobile devices among 200 broadcasting and journalism students at Universiti Utara Malaysia, Sintok Kedah. The present study indicates that perceived ease of use, perceived usefulness, and experience positively correlated with using mobile technologies. The study mainly contributes to mobile technologies and social media adoption among the university's young generation majoring in broadcasting and journalism to prepare for their future broadcasting and journalism careers.