Abstract
This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We find support that negative effects from learning costs are fully mediated by perceived functional value and facilitating conditions. Hence, one important reason of slow user acceptance is that the high diversity mobile payment services, platforms and technologies increases the learning costs of users. The results pose important implications for managers willing to increase the acceptance of mobile payment.
Highlights
The acceptance of mobile payments has gained attention by academics and practitioners in the last decade [7], [44], [70]
The results show that perceived functional value and facilitating conditions fully mediate the impact of learning costs on intention to use mobile payment
As mobile payment solutions are introduced by a variety of actors using highly different security technologies, distribution channels and interfaces, users are faced with a technology that lacks any de facto standards
Summary
The acceptance of mobile payments has gained attention by academics and practitioners in the last decade [7], [44], [70]. All mobile payment technologies share a common characteristic: they allow payments for services and goods using mobile phones [2]. Mobile payment allows users to pay for the goods or services through mobile phones [46]. The attention to mobile payment has increased substantially in the past years due to the advance in the infrastructure, government regulations and new mobile devices capable of handling them [6]. Societal, economic and efficiency gains have been proposed from replacing cash-based payments with mobile payments, which in turn might drive innovative business models [58]
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