Abstract
Bangladesh is one of the highest mobile phone users' countries among ten in the world where mobile payment service is becoming a promising area with the speedy rise of mobile internet. Conversely, various researches on mobile phone users acceptance of mobile payment has not reveal clearly to a definite assumption for Bangladesh context considering technology acceptance model (TAM). A survey has conducted to collect data from 260 consumers of Bangladesh and then hypothesized model based on data analysis in SPSS. It has found that perceived ease of use and perceived usefulness are the drivers in the acceptance of mobile payment where subjective norms mediate them. Alternatively, perceived risk and perceived costs are treated as barriers toward behavioral intention to use mobile payment. This study explores new results in the TAM model in Bangladesh context and provided managerial insights to the mobile payment service providers to develop strategies in Bangladesh.
Highlights
Mobile payment (m-payment) is payment of train fare, parking, shopping and digital contents
This study reviewed several researches from 1999 to 2013 done in Europe, America, Asia, and Australia those have been developed a number of models attempted to understand factors influencing acceptance of mobile commerce
The findings of this study indicate that each of the seven factors: behavioral intention (BI), perceived ease of use (EOU), actual use (AU), subjective norms (SN), perceived usefulness (PU), perceived risk (PR) and perceived costs (PC) were homogeneously loaded to the different factors
Summary
Mobile payment (m-payment) is payment of train fare, parking, shopping and digital contents. Mobile payment services conducted via a mobile device – have been a key driver in socioeconomic development in emerging markets. Mobile payments is widely tipped to become a hot growth area for telecom business, and in some markets in Asia Pacific it already is , from smart-card-based mobile wallet services in Japan and Korea to remittance payment services in Southeast Asia. World is focusing towards developing countries to lead this mobile payment services. Kenya is leading the world in Mobile Money service through M-PESA since 2007 to allow microfinance-loan repayments [70]. It was imitated by Philippine, India, Bangladesh and Pakistan
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