Abstract
AbstractUsing mobile payment technology improves many tasks. Mobile payment technology has a high value due to the perceived benefit of such a technology. Adopting mobile payment technology increases purchasing convenience, improves customer satisfaction, and increases efficiency at checkout. However, the SEM and ANN literature has explored many of the determinants of mobile payment technology adoption such as mobile usefulness, price savings, and referent network size. This chapter contributes to describing the determinants of mobile payment and provides practitioners with insight into how to motivate customers to adopt mobile payment technology.KeywordsMobile paymentSEM and ANN analysisPayment technologyMobile payment adoption
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