Abstract
Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors
Highlights
In recent years, the shift from 2G/2.5G to 3G or 4G technologies has allowed for higher data transfers
Mobile commerce or M-commerce can be seen as transactions made using mobile devices such as cellular phones and other mobile devices including tablet PCs
This study offers valuable insights to better understand mobile commerce adoption drivers and it can be helpful for organizations with similar interests
Summary
The shift from 2G/2.5G to 3G or 4G technologies has allowed for higher data transfers In addition to these advancements, smart phones have opened up new ways to promote products and services. Higher data transfer rates are important for downloading data and video rich content to mobile phones These new technologies clearly present new opportunities to businesses in those countries as customers are positive about adopting new technologies. Another interesting fact is that there are 84 mobilebroadband subscriptions per every 100 inhabitants by early 2014 (ITUb, 2014) These figures clearly outline opportunities for businesses in developed countries and prompt the need to develop mobile interface, participate in m-commerce and promote their products and services.
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