Abstract

Studying the adoption and acceptance of mobile commerce has been an intriguing endeavor for quite some time. Much of the related literature is inspired by the Technology Acceptance Model (TAM). Mobile commerce has specific characteristics and features that affect its adoption. In this paper, a wide electronic searching was performed and the searching literature on mobile commerce adoption was analyzed in order to provide a comprehensive understanding of the adoption of mobile commerce. Our study reveals that the factors related technology was widely explored, and the consumption attributes of mobile commerce and the influence of social culture on mobile commerce adoption have been left virtually with insufficient exploration.

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