Abstract

Misinformation is extensively and speedily spreading on social media platforms. This leads to sever negative impact on users of social media and the quality of online created content. Fortunately, there is a growing interest among researchers to fight misinformation on social media by the production of algorithms that can detect low quality information. However, none of these studies focus on how to promote a healthier behaviour among social media users to minimize the act of spreading misinforming. In this paper, the author advocates that gamification can be adopted for the aim of enhancing users’ behaviour towards misinformation and increasing their critical digital literacy. An empirical study was conducted to investigate users’ perceptions with regards to the use of several gamification elements on social media to combat misinformation spread. The results indicated that users’ preferences and perceptions vary and highlights the need for systematic and novel approaches to incorporate gamification into the design process of social media to combat misinformation spread. Based on the results, the author devised a conceptual framework that can serve as a guide for software engineers to design a gamified misinformation-aware social media.

Highlights

  • Online social media platforms (e.g. WhatsApp, Twitter, Facebook, etc) have become a widely used medium for creating and communicating user generated content

  • Misinformation, defined as false or inaccurate information, is broadly and quickly spreading on these social media platforms [5]. This fast spread of online misinformation is seen by The World Economic Forum as one of the present top ten issues that the world needs to focus on [6]

  • GAMIFICATION TO COMBAT ONLINE MISINFORMATION Before digging deeper to find out how to incorporate Gamification elements into the design of social media platforms to combat the spread of misinformation, the study investigated users’ acceptance of this idea in the first place

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Summary

Introduction

Online social media platforms (e.g. WhatsApp, Twitter, Facebook, etc) have become a widely used medium for creating and communicating user generated content. This is due to the fact that they provide users with the ability to share information rapidly and timely in a user-friendly manner. They can serve as a fast medium for information exchange during disasters [2], [3] and as a plentiful information pool for knowledge creation and exchange [4]. A recent research on misinformation distribution on social media [1] showed that about 67% of users indicated that

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