Abstract
Mintel Reports provides solid market intelligence for both academic and commercial institutions. The reports offer in-depth analyses of consumer demographics and psychographics, market status, trend forecasts, competitive strategies, and case studies, all backed by interactive data visualizations. The 2023 upgrade formats these analyses and data into a clean, easy-to-read, easy-to-use layout, with smart infographics and multiple options for saving, sharing, and creating. The more mobile-friendly navigation, despite some accessibility issues, is much improved from the legacy product. Mintel Reports, already a staple for business, marketing, and advertising students, is an even more attractive resource with the new look and features.
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