Abstract
Culture is essential for individual and collective identity construction, just as it contributes to economic development. Consequently, States present institutions responsible for its promotion, appreciation and preservation. In addition, recognizing the accelerated digitization of services and products, strengthened by the health crisis of COVID-19; States have enhanced the use of digital platforms for communication with their citizens. In response, it seeks to understand the involvement and participation of the digital society in the contents of Colombia, Bolivia, Peru and Ecuador ministries of culture Facebook accounts, to identify which types of posts develop greater engagement, of which there is a cultural apprehension. The method used was nethnographic, non-experimental and phenomenological; content analysis was used, approaching it descriptively and inferentially to derive truthful inferences. onvergences and divergences were identified between theory and digital engagement; the number of posts does not represent a relationship with the number of reactions, comments, or shares, so the quality of the content and other factors are influential. Furthermore, of the four countries, the highest content production is in Colombia, followed by Peru, Bolivia and Ecuador.However, Peru has the greatest digital involvement.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.