Abstract
When medium itself has become message and gets disproportionate importance, the substance of the message gets pushed back. Influence of visual media on culture and people has been increasing day by day. Though it influences people both positively and negatively, it affects more adversely than otherwise as the media has begun affecting the very identity of the masses and reduced them to passive subjects. The plurality of culture and identity of people in the third world countries are at stake. Strong resistance of the masses supported by a new order of international information is the need of the hour. Keeping this in mind, a revisit to the influence of visual media is deliberated here.
Highlights
The concept “global village” is a reality today
Sreenivasan style in the era of neo capitalism. They have already realized that the colonies lost to them politically can be regained and identity, interest etc. of people of those countries can be maneuvered by capitalist’s interest using Media. This had paved the way for a new media culture which is “Eurocentric” in nature
It is after Second World War, that imperialism becomes a theory that refers to the relations between developed and under developed countries [5]
Summary
The life style and culture can spread across even continents within seconds of time. The style and response pattern hitherto not known has become a actuality, not as mere knowledge, but as an experience in life. This has changed totally the mannerism and psychological configuration of both individual and society. Sreenivasan style in the era of neo capitalism. They have already realized that the colonies lost to them politically can be regained and identity, interest etc. Of people of those countries can be maneuvered by capitalist’s interest using Media This had paved the way for a new media culture which is “Eurocentric” in nature
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