Minapolitan area development strategy: an effort to increase fisherman income, Gianyar regency, Bali Indonesia

Abstract

The main objective of this study was to determine: (1) external factors were the opportunities and threats for the development of traditional markets in Bali; (2) The internal factors were the strengths and weaknesses for the development of traditional market in Bali (3) traditional market development strategy. The research location was set in nine districts/municipalities in Bali. The research sample of 18 people, namely the head and secretary of the markets and traders in each district/city. In order to determine the market development strategy traditionally used a SWOT analysis (Strengths Weaknesses Opportunities Threats). The research found that traditional market opportunities in the future was the revitalization of the traditional market, stability conducive security and social concern on traditional markets, while the elements that pose a threat was the lack of information technology adoption The strength in the future was the quality of products, strategic market location, and the availability of parking areas, flexible pricing. Weaknesses fast transaction processing, promotion and cooperation with the tourism industry. Strategy development was a traditional market growth strategy.