Millennials sex differences on Snapchat perceived privacy

Abstract

Snapchat offers a distinctive feature from other social networks in that its users control the visibility of the contents they share with others by defining how long these contents may be available. Snapchat is changing the way men and women perceive online information privacy and content management. This paper aims to illustrate the relevance of social representation theory to evaluate perceived privacy in Snapchat users, with a sample of 268 young adults residing in Bogotá. A survey method was employed for data collection purposes. The results reveal that Snapchat users are concerned about their networks’ privacy, with no significant sex differences, although men's perception of Snapchat privacy is safer than that of women. Finally, a discussion is presented as to the limitations and implications of these results for further studies.