Military Massmedia in the Context of the Information War

Abstract

Relevance. The information sphere in the modern world has become the main system-forming factor of all spheres of public life. In recent years, the media has undergone a significant transformation. The change in the role and place of Russia in the world has intensified the struggle for a dominant role in the information space of our time, in which our country has become the main object of information wars. In this regard, the role of military mass media, which ensure the information security of Russia, form a positive image of the Russian army and strengthen its authority, is significantly increasing.The purpose is on the basis of scientific analysis to determine the role and place of military mass media in the conditions of increasing information confrontation of interested parties.Objectives: conceptually substantiate the use of socio-cultural methodology in the study of the nature and consequences of information wars and conflicts and outline the main directions for improving the Russian military mass media.Methodology. Socio-cultural methodology is defined as the initial theoretical matrix in explaining the role of military mass media in information wars that are generated by conflicts as a result of institutional, socio-political, socio-economic, socio-cultural and technological changes.Results. The main results of the study are defined as follows: the conceptual apparatus is characterized, which allows to reveal the role and place of military media in the information space of social communications; the current structure of the Russian military mass media, their tasks and functions are presented and the main ways of their improvement in the transformational dynamics of the information space are outlined.Conclusions. Military mass media is a fairly effective tool for information security of Russia. Maintaining a positive image of the army and navy in the interests of ensuring Russia's security is one of the priority areas of activity at all levels of civil and military and civil administration.