MIL Cities: marketing y comunicación persuasiva en el sector Turístico

Abstract

The person is a sociable being by nature and requires contact with others through verbal and non­verbal language. This interrelation takes place in an urban or rural environment, often framed in tourist centers. The initiative “Media and Information Literacy Cities” (MIL Cities) was conceived on the occasion of the 2018 Global Media and Information Literacy Week in Lithuania, which was celebrated under the theme “MIL Cities: voices, power and creators of change ”. This article analyzes the importance of marketing and persuasive communication in tourist environments where the main element is understanding. The marketing mix includes an integrated set of variables that a tourism company will use in a given period. The variables related to communication are some of the most critical in tourism marketing, although they are not the only ones. The bibliographic and experiential review methodology is the one selected for the study.