Abstract
Dynamic changes in modern social life force people to make unremitting choices from the range of choices for consumer choices. One of these choices refers to the clothing, which however remains in the sphere of autonomous individual choice, it is partly influenced by cultural and international conditions. The article attempts to describe and compare consumer attitudes towards fashion in three countries with different cultures, levels of economic development and approaches to environmental and social issues: India, Canada, and Poland. Empirical data were collected using the quantitative method using the online survey questionnaire (CAWI). It seems likely that respondents show moderate interest in the latest fashion trends and knowledge of names of designers; they rarely see the latest fashion trends, although they consider themselves to be following fashion trends. In addition, respondents do little to engage in bold fashion activities. There are significant statistical differences between individual nationalities.
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