Abstract
As consumers navigate through an extensive amount of online content, skin care brands and services must not only attract their attention but also leave a lasting impression that converts into meaningful brand recall. Descriptive quantitative method was used through survey questionnaires distributed to skin care businesses in Las Pinas City. The primary goal across the mid-video promotions is to ensure that these promotions seamlessly integrate into the viewing experience without disrupting it excessively while communicating relevant brand information. Implementing mechanisms for collecting insights from viewers can help brands understand what resonates and what does not. The importance of analyzing mid-video promotions results can identify best practices and emerging trends. Keeping abreast of strategies that can inform more effective promotional tactics. Practices related to mid-video promotions, such as viewer involvement, social setting, brand familiarity, and ad exposure can strategically create and enhance brand recall.
Published Version
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