Microsoft Acquisition of Nuance: Purpose, Stylized Facts and Outlook

Abstract

Microsoft is the one of the giant companies in computer technology, which appears in almost every aspect of our life. However, with the advent of a new era of computer technology, Microsoft is facing the challenge of digital transformation, so it is constantly improving its new technologies and expanding its business territory by acquiring other technology companies. On April 12, 2021, Microsoft completed a significant acquisition which is acquiring Nuance. In this essay, it is going to research the purpose, stylized facts, and outlook of this acquisition. Through analyzing the potential objectives, meaning and business ecosystem of computer technology, this article finds Microsoft acquired Nuance not only to improve its own conversational artificial intelligence technology, but also to develop markets related to healthcare and improve its core competitiveness. Besides, this paper also uses the SWOT analysis to research Microsofts current situation and better understand its market competitiveness. Finally, this research gives some suggestions to Microsoft depending on its strengths. For example, improving competitive advantages by expanding its service areas through reasonable acquisitions, repairing network security systems, and improving user experience, and paying more attention to product manufacturing and innovation.