Micro, Small and Medium Enterprise strategy to improve competitiveness in the era of the ASEAN economic community (AEC)

Abstract

The Asean Economic Community or AEC in Indonesia has been in effect since 2015. The establishment of the MEA itself is carried out in order to increase ASEAN’s competitiveness and be able to compete with China and India to attract foreign investment. This foreign investment is needed to increase employment and improve welfare. MEA, the goal to be achieved is the free flow of goods, services, and trained labor, and a freer flow of investment. With the enactment of the AEC in Indonesia in 2015 will provide some challenges both at home and competition with fellow ASEAN countries and other countries outside ASEAN such as China and India. This competition will have an impact on competitive prices as well, not only the superior commodities / products / services of large industries (UB), but also the Micro, Small and Medium Enterprises (MSME) sector.