Abstract

Abstract The interdisciplinary master's program “Communication, Public Relations and Digital Media”, running at the Faculty of Communication Sciences of the University “Politehnica” of Timisoara, Romania, establishes the necessary framework for developing methods aimed at increasing the efficiency of the educational process. Taking into account the socio-cultural, economic and technical field of study embedded in the specialization of this master's program, we consider that some methods need to be adopted and applied in order to ensure the acquisition, selection, association and use of field-specific knowledge. Their usefulness will be validated by the learning outcomes we get while running this master's program.

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