Abstract
Showcases a set of methods to systematically analyse EU’s foreign policy roles and their cognitive, normative and emotive elements. We operationalize the main theoretical instruments and concepts presented in Chapter 2, and position our methodological choices in relation to existing studies of external perceptions of the EU. We present our empirical data sets – elite interviews in Ukraine and in Brussels – and explicate our approach to elite opinion studies. After detailing how we operationalize role perceptions by using case-specific conceptual templates, we demonstrate how we track cognitive, emotional and normative elements of roles by engaging with tools from conceptual metaphor theory.
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