Abstract

<p>Nowadays hyperconnectivity provides an opportunity for tourism industry to benefit from big data analytics as determining competitive factor, for decision making, product design and assertive marketing strategies for target segments; but at the same time, having financial, organizational and personal information stored in cyberspace and available to many users makes vulnerable to security risks like phishing and hacking, both common cybercrimes that affect tourism sector. This paper, introduces representation and model design stages of our own methodology based on self-organization approach that we propose to reinforce cybersecurity in tourism, as part of a research project founded by National Council for Science and Technology postdoctoral scholarship for Mexico.<strong></strong></p>

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