Methodology for Evaluation and Forecasting of Russian IT-Services Market

Abstract

The article describes the author's authentic methodology for evaluation of the Russian IT services market which allows improving the reliability of the estimation not only of the IT services market itself but the overall IT market. Owing to the implementation of the methodology it became possible to analyze the current state, the structure, the capacity and development perspectives of the Russian market of Information Technologies. The urgency of the topic under study is determined by instability, by the ambiguity of external conditions which can directly affect the development of business entities in the market conditions. Such a situation enables the necessity in the methodology for evaluation and forecasting of possible changes of market environment based on scientifically grounded methods. The methodologies introduced in the article can be of great interest not only for the specialists in this sphere of knowledge but they can attract the attention of many organizations operating in the market of information technologies, as precise information about the volumes and the structure of the Russian market (or any other developing market) of information technologies is of significant importance for successful business, yet it has been rather a complicated process to get it, alongside with the level of reliability which remains low due to the inaccessibility and non-transparency of the Russian economy. The author reckons that the evaluation approach proposed in the article can be applied not only to the IT market but to other services markets where the cost of services is the important characteristic.