Methodological principles of forming the "image of the enemy" in the minds of ukrainian servicemen during the russian-ukrainian war

Abstract

The relevance of the study is due to the development of scientific and practical knowledge regarding the moral and psychological aspects of war, one of which is the sociopsychological phenomenon "the image of the enemy" as a component of the social consciousness of war participants. Its formation depends on the readiness of Ukrainian servicemen to destroy the enemy and the appropriate moral and psychological state in general to perform combat tasks. The purpose of the article is to determine the theoretical and methodological principles of identifying the formation of the "enemy image" in the minds of Ukrainian servicemen in the process of communication and its formation if necessary.In the research process, general scientific methods were used: analysis, synthesis, comparison, and generalization. And special methods: model of neurological levels of R. Dilts for determining markers in communication and logical levels of the formation of the "image of the enemy" in the minds of Ukrainian servicemen, as well as for the formation of the "image of the enemy" if necessary. The method of interpretation is used to reveal the meaning of the statements of military personnel. The interdisciplinary approach made it possible to combine the development of a few humanitarian sciences, namely: philosophies of war, social psychology, social communications, and neurolinguistic programming.The main results of the study consist in the identification of markers in communication and logical levels of formation of the "image of the enemy" in the minds of Ukrainian servicemen during the Russian-Ukrainian war. According to R. Dilts' pyramid of logical levels, which are manifested in communication at the following levels: environment, behavior, strategies, values, and identity. And at the mission level, the "image of the enemy" acquires its final formation and completion. In addition, a toolkit has been developed for officers in internal communication work to identify the logical levels of formation of the "image of the enemy" in the minds of servicemen and its correction or formation in the process of communication. The materials of the article are of practical value for the military administration that organizes and manages internal communication work in the Armed Forces of Ukraine and for officers who conduct it with their personnel. The theoretical significance of the conducted research lies in the expansion of the humanitarian discourse of military science based on an interdisciplinary approach, which made it possible to involve effective methods, principles, and approaches of other humanitarian sciences to solve the actual tasks of military science.