Abstract
The concept «power» has a significant status in the system of global regionalism. All concepts of political research originated in different branches of knowledge. Despite the great attention of scientists, the specific definition of this concept and the various approaches of the academic community cause the complexity and inconsistency to study the concept «power» in political science. Geopolitical space in this century is changing and the challenge of the phenomenon is to make an attractive country image. The national idea and mission of it can be concentrated and used by soft power mechanism in practice. «Soft power» has a goal to create motivation for action and make a decision by an object that has a «soft» effect. Therefore, to study indirect impact on the countries’ politics becomes the most burning. This work analyses the methodological genesis of the concept «Soft Power», gives the features of some theories considering the concept «power», including: classical, political, offensive realism, liberalism, democratic peace, the theory of international organizations, etc.
Highlights
The research of «soft power» (SP) impact is one of the debating issues of modern regional studies, which is associated with the growing role to use indirect impact tools on the system of international relations
The research has methodology based on scientific methods and approaches, which let us analyze the mechanisms of soft power tools, as well as their importance in the system of global regionalism
We can conclude that the concept «soft power» is the result of theories, as well as the achievements of a large number of researchers
Summary
The research of «soft power» (SP) impact is one of the debating issues of modern regional studies, which is associated with the growing role to use indirect impact tools on the system of international relations. In 1990 Joseph Nye, American political scientist and professor at Harvard Institute, for the first time used SP writing «Bound to Lead: the Changing Nature of American Power» [1]. This professor introduced a new term and described it as the ability of a certain subject of international relations to achieve their goals by attracting, and not by coercion. We want to note that in his study Nye gives the experience of using it in terms of a hegemon or a superpower
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