METHODOLOGICAL FOUNDATIONS FOR ASSESSING THE EFFICIENCY OF MARITIME TRANSPORT ENTERPRISES IN MEETING THE NEEDS OF THE NATIONAL ECONOMY

Abstract

Maritime transport companies are a strategically important sector for Ukraine, contributing to economic growth by ensuring the efficiency of international trade and foreign economic relations. Assessing the performance of maritime transport is a complex task aimed at optimising efficiency, ensuring competitiveness and addressing environmental and economic sustainability. Evaluation methods range from traditional economic approaches to modern innovative models based on big data and computational technologies. The objective of this research is to develop a methodology for assessing the performance of maritime transport in meeting the needs of the national economy of Ukraine. The paper presents the results of substantiating the scientific principles of diagnosing the performance of maritime transport in meeting the needs of the national economy. A phased methodology for assessing the performance of maritime transport in meeting the needs of the national economy has been developed. It includes main and additional components and indicators, taking into account the peculiarities of the studied maritime transport sector and the specialisation of its units. The evaluation process is proposed to be divided into three different blocks: preparation, calculation and summary. This structured sequence of assessment of maritime transport activities aims to provide an in-depth understanding of its role in meeting the needs of the national economy, to identify strengths and weaknesses, and to formulate effective strategies for future development. This methodology helps to identify the weaknesses of maritime transport that require attention and improvement, as well as the existing potential opportunities and their rational use. This enables effective adjustment of the strategic development of maritime transport to the needs of the national economy. Such a methodological structure for evaluating the performance of maritime transport can contribute to a deeper understanding of its role in meeting the needs of the national economy. The identification of strengths and weaknesses will help to pinpoint key aspects of its effectiveness, while the development of strategies for further development will enable the sector to be efficiently improved for maximum benefit to the national economy.