Abstract
Introduction. In the context of globalization and modern economy, all countries are integrated through foreign economic relations and therefore cannot exist separately from others. For the stable economic growth of economic development, the use and realization of export potential is an important factor for developing countries (this group includes Ukraine). The priority for Ukraine is the sphere of agro-industrial complex, which is a strategically important sector and therefore plays a key role in the integration of the state into the world space and, accordingly, occupies an important place in the formation of export potential. The purpose of the paper is to study the term "export potential", as well as its analysis and prospects in Ukraine; analysis of export indicators for previous periods on the example of the agro-industrial sector and providing proposals for methods of capacity analysis. Results. The notion of “export potential” was directly considered as a significant factor influencing Ukraine's integration into the world economy, as well as its direct economic growth. An analysis of Ukraine's exports for 2015-2019 was conducted based on data from the Ministry of Finance of Ukraine in terms of the agricultural market, based on which ways to improve the country's export potential as a component of industry development were identified. Conclusion. The analysis of scientific sources leads to the conclusion that today there is no unambiguous interpretation of the essence of the economic category “export potential of the country, industry”, which determines the relevance of the study. Prospects for further research are to identify concepts for assessing the export potential of the agricultural sector, identify factors influencing its formation and development, including the impact of production capacity of the industry, analysis of trade with major trading partners and identify potential target markets and trade positions of agricultural products.
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