METHODOLOGICAL APPROACH TO CHOOSING THE STRATEGY FOR RESOURCE POTENTIAL MANAGEMENT OF AGRICULTURAL BUSINESS ENTITIES

Abstract

The purpose of the article is to improve the methodological approaches to streamlining the process of resource management of agribusiness entities in the strategic perspective. The key parameters of resource potential management for agribusiness entities with an emphasis on the elements of the market mechanism and the connection with the strategy of development of the agro-industrial complex in the region are revealed. Classical (strategy of cost leadership, strategy of differentiation in local markets, strategy of vertical integration and horizontal cooperation) and non-classical types (serving niche markets on the basis of organic agriculture) of resource potential management strategy are investigated. To justify the choice of one of the above strategies for resource management, a set of criteria is proposed by which the choice is made. First of all, it concerns the assessment of the impact of the external environment, based on the analysis of globalization trends, which is key in the choice of any strategy. Analysis of environmental factors includes assessment of factors of indirect influence and direct interaction. The tools content of the assessment of the environmental factors impact of indirect action is presented: SWOT-analysis and PESTEL-analysis. The assessment of the direct interaction factors covers the activities of related and supporting industries of the agricultural sector, the influence of competitors (existing and possible), for the analysis of which it is advisable to use the tools of 5 competition forces, state support. An important element of the study of the influence of factors on the choice of resource management strategy is the analysis of risks that are integrated into the complex structure of interdependent types. The generalized mechanism of influence of the considered factors taking into account the level of the integrated productivity coefficient of the consumed resources and the level of the integrated profitability coefficient of the applied resources is presented. The essence of quantitative and qualitative methods of risk assessment for agribusiness entities is revealed. The expediency of applying the method of hierarchy analysis proposed by T. Saati for the direct choice of a specific type of strategy for managing the resource potential of the agrarian business is substantiated. Keywords: agribusiness entity, resource potential, management strategy, external environment, risk, methodological approaches, risk assessment methods.