Abstract
The article deals with various aspects of the problem of investment activity of regions, such as: financing of investment projects at the expense of financial institutions, budgetary and own funds of economic entities. A necessary prerequisite for the development of the economy is to increase the investment activity of investors in the country, increase investment resources and use them effectively. It is the investments that shape the productive potential of the new scientific and technological base and determine the competitive position of countries in the world markets. Investment, as well as a set of practical actions for the implementation of investments, is one of the main means of increasing national income. According to the general theory of management, modern conceptual positions in investment management the activity of the enterprise are scientific approaches that reflect the main features of investment behavior management economic system based on a systematic approach to understanding the essence of investment activity, embodied in Ukraine system of scientifically sound concepts and principles of investment management economic systems. Research on the investment sphere of the economy has always been the focus of scholars and practitioners. This is due to the fact that investment is a basic element of the activity of all economic entities, including the state. It should be noted that investment activity is influenced by many factors, the consideration of which in its assessment and decision making requires the use of multicriteria approaches, and the choice of specific regulatory instruments depends on the structure of the economy, its specificity and the level of development of market instruments. It is summarized that for any model of investment policy, state regulation of investment activity should be part of the overall system of economic policy and market equilibrium. The essence of the investment risk of activity of the enterprise is found out. The main factors that determine the investment risk of industrial enterprises are identified. The classification of types of investment risk is made. A methodological approach to the justification of the criterion for making optimal investment decisions in the uncertainty is proposed.
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