Metaverse Virtual Workplace Market Penetration Possibility in Indonesia for IT Services Provider

Abstract

Digitalization has revolutionized sociability, and enterprises have recognized the virtual universe as a solution for post-pandemic work-from-home. Metaverse virtual workplace, a novel networking technology, provides Indonesia a new economic potential. Indonesia, a booming market with rising financial growth, has experienced a huge change in technology usage, including Metaverse virtual workplace. Many big IT service providers see this as a chance to enter the Metaverse virtual workplace market. The analysis for the strategic decision is constructed using external analysis coming from secondary data along with discussions with SMEs and discussions with customers. The external analysis includes a macro environmental study utilizing PESTEL, Porter’s five forces, and customer analysis. Both SMEs and Customers’ discussions are qualitative assessments including subject matter expert interviews the decision maker from the IT service provider and present clientele. In the business-to-business market, the qualitative technique is utilized to understand sellers and customers. Using external studies, conversations, and sources, the author can determine if the market is viable. The first mover in the metaverse virtual workplace will gain the most benefit. Hence, the market penetrator must go to aim to be one, especially considering the low entry barrier of the market. These led the author to infer that Metaverse virtual workplace is a viable option and highly profitable market that can be entered as a new opportunity for IT Services Providers in Indonesia.