Abstract
A grounded cultural model of US entrepreneurship is developed by analysing the metaphors that entrepreneurs use to give meaning to entrepreneurship in their life-and-business narratives. The resultant cultural model is coherent and internally consistent, and is helpful in providing stronger insights into entrepreneurs' own perspectives, aspirations, and cognition of the entrepreneurial process. Close to Schumpeter's conception of the entrepreneur, it nevertheless contains elements that are markedly American, and can be contrasted both with European mental models of entrepreneurship, and metaphorically derived models of organisational behaviour.
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