Abstract
Abstract The purpose of this paper is to present a market segmentation strategy based on messages that produce changes in the consumer's purchase intentions. The Danes and Hunter [9] transfer discrepancy model, an information integration model, is used to identify persuasive advertising messages and the market segments which are most persuaded by a given message. The model is applied to data concerning attributes most frequently mentioned in connection with purchasing an automobile. Suggestions are given for ways to improve the applicability of the model in future studies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
