Abstract
Abstract The purpose of this paper is to present a market segmentation strategy based on messages that produce changes in the consumer's purchase intentions. The Danes and Hunter [9] transfer discrepancy model, an information integration model, is used to identify persuasive advertising messages and the market segments which are most persuaded by a given message. The model is applied to data concerning attributes most frequently mentioned in connection with purchasing an automobile. Suggestions are given for ways to improve the applicability of the model in future studies.
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