Abstract
The article is devoted to the study of the phenomenon of mentoring in the event industry. The industry is developing at an active pace and does not stand still. Continuous training and updating of competencies is required not only for novice specialists, but also for established and experienced event managers. The methodological basis of the research includes the theoretical provisions of event management, as well as models and tools that take into account the specifics of mentoring in the event business. The goal is to study the theoretical foundations of the mentoring phenomenon, as well as to identify factors that influence the construction and development of a mentoring system in the event industry. Material and methods. The research materials were articles, books by foreign and domestic scientists in the field of research of mentoring activities in the event sphere. In the course of the research, universal methods of cognition were used: systemic, dialectical, structural and functional, analysis and synthesis.The empirical base of the study was formed using the survey data. This article will be of interest to researchers in the field of event management, stakeholders of the event industry and students studying in this field of training. The novelty of the research is due to the fact that the topic of mentoring in the event industry is a fairly new and relevant topic for research. Currently, mentoring is not just working with employees and recommending books for reading — it is a full—fledged process for transferring accumulated experience, knowledge and modern competencies. The results of the study can serve as a basis for the formation of corporate mentoring programs in event agencies, which will contribute to the disclosure of the personal, creative, professional potential of each employee. This article will be of interest to researchers in the field of event management, stakeholders of the event industry and students studying in this field of training.
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