Abstract
In the Middle Ages memory was considered an essential part of the virtue of prudence. Remembering the deeds of notable men invites us to imitate them although we must not do so in a servile way. To act prudently we must know how to modify general principles of conduct to fit our own circumstances. This link between prudence and memory is lacking in Don Quixote, who imitates Amadís and other knights errant without taking into account the difference between their situations and his own.Like prudence, rhetoric is an art of accommodation. The orator adjusts his speech to his public as the prudent man adapts his conduct to his circumstances. We should not be surprised that Don Quixote, when in the grip of his obsession, is as unpersuasive as he is imprudent.
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