Megaproject and the city: Theorizing social media discourses across the lifecycle of an infrastructure project

Abstract

Managing the perception of project communities is critical to the success of infrastructure megaprojects. This study focuses on the Nagpur metro rail project in India to understand people's experiences and discourses in the pre-construction, construction, and operation phases. We use qualitative content analysis and open coding of the tweets from five years covering the lifecycle of the project to understand the discourses. The study identifies focus areas such as improving customer experience, sustainability, value for money, and embracing the local community. It also highlights the importance of effective communication and raising awareness to address community concerns throughout the lifecycle. The study provides a framework for using social media for community engagement over the megaproject's lifespan. This research can help megaproject management teams plan efficiently and create a positive perception of their projects.