Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty

Abstract

This study will investigate and explore between independent variables, and dependent variable which consist of several factors that influence burger’s quality in Selangor, Malaysia which affect customer’s satisfaction. The research explain the relationship based on demographics of customers through their loyalty towards customer satisfaction. The findings for demographic factors indicate that there is significant difference in customer loyalty. The increase perception on age of customer will influence positively to customer loyalty which in turn enhances the satisfaction of the customers. How to Cite this Article Pubmed Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty SRP. 2020; 11(1): 1170-1176. doi:10.5530/srp.2020.1.145 Web Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty http://www.sysrevpharm.org/?mno=128628 [Access: March 30, 2021]. doi:10.5530/srp.2020.1.145 AMA (American Medical Association) Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty SRP. 2020; 11(1): 1170-1176. doi:10.5530/srp.2020.1.145 Vancouver/ICMJE Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty SRP. (2020), [cited March 30, 2021]; 11(1): 1170-1176. doi:10.5530/srp.2020.1.145 Harvard Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri (2020) Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty SRP, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145 Turabian Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. 2020. Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty Systematic Reviews in Pharmacy, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145 Chicago Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . Systematic Reviews in Pharmacy 11 (2020), 1170-1176. doi:10.5530/srp.2020.1.145 MLA (The Modern Language Association) Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri. Mediating Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty . Systematic Reviews in Pharmacy 11.1 (2020), 1170-1176. Print. doi:10.5530/srp.2020.1.145 APA (American Psychological Association) Style IA Ariffin, Junainah Abd Hamid, Shakeerah Mohd Shukri (2020) Role of Customer Satisfaction on the Relationship of Demographic Factors and Customer Loyalty Systematic Reviews in Pharmacy, 11 (1), 1170-1176. doi:10.5530/srp.2020.1.145