Abstract
The study aims to investigate effect of work engagement, pro-social motivation, social media, social networking and organization culture on organizational citizenship behavior. This study has used partial least square structural equation modeling to examine the construct hypotheses. The finding suggests the significant positive direct relationship between pro-social motivation, work engagement, social media, social networking and organizational citizenship behavior. In addition, work engagement positively mediated the relationship between pro-soical motivation, social media, social networking and organizational citizenship behavior. Besides, this research also found the significant moderation of organization culture between pro-social motivation, social media, social networking and work engagement. Discussion limitation and suggestion for future research are also provided.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Journalism, Media Science & Creative Arts
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
