Abstract
The modern media ecology has changed drastically over the last decade yet scholarly theoretical perspectives lag behind lay theories regarding news diffusion making it difficult to fully articulate and understand the processes driving dissemination of information and persuasion across networks and media contexts. The proposed theoretical framework takes into account extant research on the multiple mechanisms, specifically, cognitive ego involvement, the media environment, and interpersonal processes that operate in concert to influence the way information about societal issues is diffused through digital communication channels. The theoretical framework of mediated skewed diffusion of issues information provides 11 testable propositions. These are put forth to provide a foundation and encourage future research on information dissemination, online persuasion, and position polarization.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Social Media + Society
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
