MEDIA SOSIAL SEBAGAI SARANA PROMOSI POTENSI DESA

Abstract

Publication becomes a very important thing in introducing or promoting the potential of an area of any kind, be it the potential of human resources and the potential of natural resources. In the era of Internet technology that has not progressed as it is today, the first publication into an expensive thing to do, because in publishing an information can only through newspapers and television, but with advances in information technology, especially the internet makes anyone can publish any information very Easy and with very low cost too, especially with the development of social media. Social media is defined as an online medium where its users can easily participate. Participate in the sense that someone will easily share information, create content or content to be conveyed to others, comment on inputs received and so on. All can be done quickly and unlimited (Utari: 2011). In the development of social media today almost all of the majority already have accounts in social media, but in reality majority social media users are still not aware to utilize social media for positive things. It is certainly less useful in the use of social media. Yet when viewed more deeply about the use of social media, many entrepreneurs who really use social media as a suggestion of their business promotion, whether it is business in the field of culinary, fashion, IT to tourism.