Media Role in Making People's Expectations and Political Activism in Pakistan

Abstract

This research article aims to know the role of media in making people's expectations and to know how media is playing its role in political activism in Pakistan. The importance of media is growing every day because of the global connection that exists. Nowadays, the widespread media influence on society is easy to discern. Mass participation in politics has been bolstered by the rise of new communication technologies. While it is true that traditional and new media have a big impact on politics. We have applied qualitative research philosophy with an explanatory approach. This article concludes that media especially social media can influence opinions and can raise public expectations of the government. This article finds that social media has given people a forum to participate in politics. It is a most effective means to receive information and a key source of political activism.