Abstract
ABSTRACT From BTS to Squid Game, Hallyu 3.0 signifies a new global milestone as the Korean wave continues to forge ahead. Given the substantial influence of the media in shaping public perceptions of societal issues, this study conducts a comparative textual analysis of news discourses from the BBC, CNN, and KBS, focusing on their representations of K-pop. The findings indicate that K-pop is characterized as a ‘commodity’ strategically produced by the Korean government to boost exports and stimulate the tourism industry. Moreover, the Western news outlets tended to position K-pop as a news anchor, predominantly associating it with controversial socio-political topics in a negative light. Additionally, they frequently linked contentious societal issues with K-pop stars while portraying K-pop fans as 'the Other.' In contrast, KBS primarily directs attention to the unexpected phenomenon of K-pop's global popularity, accentuating a sense of nationalistic pride in K-pop artists. This article further discusses the ways in which news media represents K-pop, grounding its analysis in principles derived from Orientalist theory.
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