Media Effects in Modern Neo-Information Society

Abstract

The article proposes a systematization of the main media effects cultivated in the modern neo-information society, draws conclusions about their relationship and interdependence. Information overload, which produces information noise, becomes the cause of media effects. All sources of information noise are currently predominantly embedded in the field of the Internet, which, on the one hand, determines information liberalism, and on the other hand, as a result of the provision of illusory freedom, the overall effect of media manipulation increases. In turn, information noises give rise to such a process as information anomie. Pseudo-news precedents, differentiated into fake and post-truth, based on the motives of media controllers, are considered as manifestations of information noise. Media fraud is a radical form of post-truthization of the information agenda. The classical media effects are the spiral of silence, moral panics, information fatigue, narcotic dysfunction and compassion fatigue, which must be considered from an interdisciplinary perspective – both in the context of social sciences and natural sciences (in particular, medicine), since the influence of media on society and inspired media effects become more and more systemic, targeted, spreading to all spheres of social everyday life, unrecognized by consumers, as a result of which they often turn out to be beyond regulation and control.