Abstract
Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan -- Framing and agenda setting / Dhavan V. Shah ... [et al.] -- The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- News and politics / Vincent Price and Lauren Feldman -- Media effects and cultural studies : a contentious relationship / Toby Miller -- Message selection and processing. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin -- Entertainment / Mary Beth Oliver --^
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
