Abstract
The current trends in the development of media educational practices are analyzed in this article in the context of the problems and opportunities for the development of youth media creativity in the structure of social and cultural activities of cultural and leisure institutions. The analysis is carried out on the basis of comparing the positions of specialists and the results of a diagnostic study of the degree of involvement of young people in the processes of media creativity and media education, where mentoring technologies are acquiring a special role, replacing traditional teaching didactic techniques today.
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