Abstract
Media economics is the application and study of economic theories and concepts to the media industries. Media economics encompasses all forms of media, including traditional media such as print, broadcasting, music, and film, and new media forms such as the Internet. Media economics scholarship is broad and diverse and includes such topics as policy and ownership issues, market concentration, practices and performance of media firms, and political economy of the media. This entry reviews the historical development of media economics, the key theories and paradigms in media economics research, and the contributions of media economics to the broader area of communication science.
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