Theoretical, Management and Technological Aspects of Media Economy

Abstract

Today, the media has become an economic force with the same structure as the economy. Resources, business areas, capital investments and the national economy as a wide range of trade is emerging as a confrontation. Media economy is the study of economic theories and concepts through the media industry. The media economy is a term used to describe business activities. Various media describe the financial activities of firms producing and selling output in the industry. The media economy includes traditional media such as print media and publishing, and every media format in which new media such as the internet are involved. Media economy is a broad and diverse concept. It includes economic aspects such as the practices and performance of the media policy, market and media companies. In this article, it is aimed to explain the basic theories, paradigms in media economy researches and their contribution to the field of broad communication knowledge of the media economy. In addition, the concept of a media economy that is not very predictable between viewer-reader-user as well as existing concepts in the media that produces and distributes information is emphasized.