Media Ecology: The Competition of Local Private Television on Seizing Audiences for Broadcasting Sustainability in South Kalimantan, Indonesia

Atika Rusli,Achmad Bayu Chandrabuwono,Muhammad Febri Rahmat Akbari

doi:10.22610/jsds.v12i2(s).3183

Atika Rusli, Achmad Bayu Chandrabuwono + Show 1 more

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https://doi.org/10.22610/jsds.v12i2(s).3183

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Abstract

Media ecology examined the interrelationships between the media and their supporting environment. This research article aimed to determine the category of life-support sources (niche breadth) and to measure the level of competition (niche overlap) of local private television in South Kalimantan in seizing for viewers. This research used a quantitative approach. Target audience data, as the main data, was obtained by data collection techniques in the form of a log book survey results or management estimates from each television. The collected data was processed using the niche breadth formula to determine the category of each television media, and the niche overlap formula to determine the level of television competition in seizing for its viewers. The findings showed that Duta TV was in the generalist category and Prima TV was in the specialist category. The niche overlap scores differed between a number of target audience types, where the level of competition in seizing for viewers between the two televisions was quite high in the gender category compared to the other four types of target audiences, namely age group, socioeconomic status, recent education, and occupation.

Highlights

The existence of television stations in the regions, both local television stations and networked television stations, is expected to be able to compete to meet the needs of the people in that area
This research article aimed to determine the category of life support sources and to measure the level of competition of local private television in South Kalimantan in seizing audiences
To determine the category of supporting sources based on the type of target audience of each television, using the formula: Niche Breadth: I = type /category of supporting sources used by television P = proportion of each use of a type of supporting source used by television

Summary

Introduction

The existence of television stations in the regions, both local television stations and networked television stations, is expected to be able to compete to meet the needs of the people in that area. The regional issues are less elevated and even regional cultural values are neglected. This is in line with the findings of Atika et al (2021) that 90% of 20 televisions in South Kalimantan have limitations in broadcasting information local content-based programs. Television competition, both between local television and between networked national televisions can be analyzed with niche theory. If the required supporting resources are limited, there will be competition or struggle between living beings. Local television has the power to attract audiences with an approach and a feed of local content that suits the needs of the people in the region

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